Missing either of these two key ingredients could make your marketing fall flat in 2016.

Want to make your marketing irresistible to your target audience? Make sure it includes content on platforms besides your blog. Nowadays, everyone’s got a blog. Stand out by adding a YouTube channel, or live streaming. No fancy gear needed – smart firms use smartphones to capture content. You’ll also need “mobile-first” focus. Now that more adults access the net on a smartphone than on a desktop device, content and calls-to-action must be clear and actionable on a mobile screen. If you’re running pay-per-click ads, consider a Google AdWords call-only campaign to drive calls with buyer intent. For best results, blend well and implement often. Entrepreneur, 12.31.15